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CITIZENS BANK:
THE Living PORTRAIT OF NYC
THE Living PORTRAIT OF NYC
MY ROLE
Art Direction
PRESS
Art Direction
UX/UI Design Experiential DesignConcept Design
Design Research
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PRESS
Produced by the Radical Studio team in partnership with Ogilvy New York for Citizens Bank, this installation is a celebration of New Yorkers from all walks of life, putting their stories center stage through data, audio, live performance, an immersive film, and an interactive communal portrait.
This multi-sensory, multi-media experience takes place in a 10,000 square foot space. Four enveloping rooms create unique portraits of New York life – where every borough, every neighborhood, and every individual help contribute to the city’s magic and myth.
Alongside a small team at Radicalmedia with creative oversight from Ogilvy, I designed and conceptualized the Exhibition, Portrait Quiz UX/UI, Portrait Art + Animation, and overall Exhibit Design from concept to installation, to create a meaningful immersive experience created by New Yorkers, for New Yorkers.
This multi-sensory, multi-media experience takes place in a 10,000 square foot space. Four enveloping rooms create unique portraits of New York life – where every borough, every neighborhood, and every individual help contribute to the city’s magic and myth.
Alongside a small team at Radicalmedia with creative oversight from Ogilvy, I designed and conceptualized the Exhibition, Portrait Quiz UX/UI, Portrait Art + Animation, and overall Exhibit Design from concept to installation, to create a meaningful immersive experience created by New Yorkers, for New Yorkers.
ENTRANCE
THE DATA PORTRAIT
The experience began with a data-driven portrait of the city – inspired by what happens when 8.8 million unique individuals come together as one. Tickers enveloped guests in the real-time happenings of the city, where data from a custom survey of over 5000 citizens, the city archives, and a scrape of nearly 100 other open sources was distilled into an immersive and engaging visualization of the ways New Yorkers work, play, love, eat, spend and get around.
For this room, I storyboarded concept, researched data for the wall content, and made the final comps to share with our partner team at SET/RESET, who helped build the final projection.
The experience began with a data-driven portrait of the city – inspired by what happens when 8.8 million unique individuals come together as one. Tickers enveloped guests in the real-time happenings of the city, where data from a custom survey of over 5000 citizens, the city archives, and a scrape of nearly 100 other open sources was distilled into an immersive and engaging visualization of the ways New Yorkers work, play, love, eat, spend and get around.
For this room, I storyboarded concept, researched data for the wall content, and made the final comps to share with our partner team at SET/RESET, who helped build the final projection.
THE AUDIO PORTRAIT
No one tells a story quite like a New Yorker.And with so much to experience, there are stories here that just couldn’t have happened anywhere else. To find these stories, we sent a dozen journalists across all five boroughs to conduct in-depth interviews with over 200 New Yorkers.
The best of these stories were presented through the use of directional audio beams, sound design and responsive lighting – allowing guests to step into a beam and have an intimate one-on-one listening experience. Our team designed the layout and did extensive research to hand pick the performers that we thought would exhibit the breadth of rising talent in NYC.
No one tells a story quite like a New Yorker.And with so much to experience, there are stories here that just couldn’t have happened anywhere else. To find these stories, we sent a dozen journalists across all five boroughs to conduct in-depth interviews with over 200 New Yorkers.
The best of these stories were presented through the use of directional audio beams, sound design and responsive lighting – allowing guests to step into a beam and have an intimate one-on-one listening experience. Our team designed the layout and did extensive research to hand pick the performers that we thought would exhibit the breadth of rising talent in NYC.
THE MULTIMEDIA PORTRAIT
An immersive film captured across 20 shoot days and projection-mapped across 241 custom built screens surrounded guests with a documentary tone poem celebrating life in the city.
From the morning rush, to the boundless energy after dark, guests experienced the cacophony and synchronicity, sights and sounds of a 24-hour day in the city. I was tasked with art directing and creating the moodboards for our team to set the tone and style of the film to hand off to our videographer.
An immersive film captured across 20 shoot days and projection-mapped across 241 custom built screens surrounded guests with a documentary tone poem celebrating life in the city.
From the morning rush, to the boundless energy after dark, guests experienced the cacophony and synchronicity, sights and sounds of a 24-hour day in the city. I was tasked with art directing and creating the moodboards for our team to set the tone and style of the film to hand off to our videographer.
CREATIVE DIRECTION MOODBOARDS
THE COMMUNAL PORTRAIT
An ever-evolving mosaic of New Yorkers allowed guests to become a part of the exhibit. We developed several possible directions to the client before settling on a college-like, modern, fast paced asset that is unique to each participant based on their answers in the kiosk test. This portrait is then added to the wall, which is an ever changing visual representation of the community currently in the exhibit.
Stepping into an interactive photo booth, guests answered a series of gamified prompts about their New York experience. Over 200 randomized questions that corresponded to a word output, icon or new york image i insured a unique generative portrait for each guest. Their distinct animated portrait was then added in real-time to our large-scale digital mural. Additionally, guests could export these dynamic, individual portraits to be shared across their social channels.
An ever-evolving mosaic of New Yorkers allowed guests to become a part of the exhibit. We developed several possible directions to the client before settling on a college-like, modern, fast paced asset that is unique to each participant based on their answers in the kiosk test. This portrait is then added to the wall, which is an ever changing visual representation of the community currently in the exhibit.
Stepping into an interactive photo booth, guests answered a series of gamified prompts about their New York experience. Over 200 randomized questions that corresponded to a word output, icon or new york image i insured a unique generative portrait for each guest. Their distinct animated portrait was then added in real-time to our large-scale digital mural. Additionally, guests could export these dynamic, individual portraits to be shared across their social channels.
EARLY PORTRAIT CONCEPTS/ART DIRECTION
FINAL DIRECTION MOCKUPS
FINAL ASSET
KIOSK UX (ONE POSSIBLE PATHWAY)
