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RadicalMedia – ongoing Please contact directly
Personal Projects
Fine Art
SWOONERY
MY ROLE
Brand Identity
Brand Identity
Art Direction
Photo and Video Editing
Content Creation
Swoonery is a New York City based online fine jewelry marketplace featuring hard-to-find designers and coveted boutique brands. For this project, I worked closely with Founder Jean Z. Poh to create a new brand identity that speaks to the modern and in-the-know woman.
The client wanted to refresh her online presence and hone a more cohesive visual identity for her brand. With her oversight and user feedback, I developed a visual universe with collages, distinct art direction, and clean web design that emphasized the unique essence of Swoonery as a platform that prioritizes customer experience and showcases the craft of indie designers.
The client wanted to refresh her online presence and hone a more cohesive visual identity for her brand. With her oversight and user feedback, I developed a visual universe with collages, distinct art direction, and clean web design that emphasized the unique essence of Swoonery as a platform that prioritizes customer experience and showcases the craft of indie designers.
